24.11.06

In IKEA We Trust


"What do Volvo, Ericsson, Saab and IKEA have in common? The people of Sweden have more faith in them than in the church."

"REUTERS-
An IKEA store in Sweden: People trust the furniture maker more than the church.
Perhaps the news shouldn't come as much of a surprise, coming as it does from a country best known for its meatballs and the bright blue and yellow warehouses selling cheap and cheerful furniture around the globe. Still, preacher men the world over must be reeling. A new poll taken of Swedes indicates that more people trust IKEA than the church in the largely Protestant country."


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